Challenge: The challenge was to implement a proactive chat feature on a large software website. The existing setup relied solely on reactive support, leading to missed opportunities for engaging users and addressing potential issues or inquiries. The challenge was to enhance user interaction by introducing a proactive chat system without causing disruption to the browsing experience.
My Role: As the UI / UX designer for the project, my role involved researching user behavior, analyzing website traffic patterns, and collaborating with the product and development teams. I aimed to design and implement a proactive chat feature that would provide assistance and information without being intrusive.