SAP · B2B · 2014-2023

Untangling SAP's Partner Ecosystem

Proposing one consolidated experience across a fragmented, 30-year-old partner program

Overview

SAP is a global enterprise software company. Its partner program has existed for over 30 years, and the framework has evolved considerably across that time - resulting in a complex, fragmented ecosystem for both finding an SAP partner and becoming one. Existing platforms included SAP.com/partners, Partner Finder, the Outsourcing Operations Partner Guide, the Certified Solutions Directory, SAP Store, Partner Portal, and PartnerEdge.

Team & Role

I was the lead UI / UX designer who created the proposal for a consolidated core experience for partners across the very complex SAP ecosystem. In my role of evaluating of existing platforms, I collaborated with a variety of teams across time-zones, including individual platform leads, Project Management, Business Analytics, Content and Editorial, and IT Development.

I was the lead UI/UX designer, creating a proposal for a consolidated core experience across SAP's fragmented partner ecosystem. This meant evaluating every existing platform while collaborating across time zones with individual platform leads, Project Management, Business Analytics, Content and Editorial, and IT Development.

Discovery & Research

I created a finalized discovery document, including a sitemap of the core experience on SAP.com and screenshots of every touchpoint in the ecosystem. Research included a heuristic evaluation (strengths and weaknesses), competitive analysis, existing moderated usability test findings, and Adobe Analytics data — assembled into one document supporting the project's overall objective.

Wireframes and Lo-Fidelity Mockups

I mapped the sitemap based on both user goals and the navigation components available within AEM, then sketched the layout and structure of individual pages — defining content hierarchy, user flow, and functionality along the way.

High-Fidelity Mockups

After I designed the wireframes, I moved on to high-fidelity mockups of the E2E experience. I used existing brand guidelines for the cards, typography, colors, and buttons. The Web Framework pod within my team was working on new branding guidelines at the same time, so I began to implement the new branding elements as well (thankfully figma does well to keep the 2 brand library elements separate).

Product Requirements Document

I authored an 8-page requirements document for our internal IT team, covering resource, time, and budget planning — including screenshots, fonts, colors, spacing, and alignment specs based on the incoming design system.

Outcome

This proposal was handed off to SAP's internal teams for implementation planning, providing a foundation for consolidating partner-facing touchpoints across the ecosystem.